DISTRIBUTOR SALES & END CONTRACTOR PROGRAMS

 

 

Challenge: To drive sales through distribution to the end user

Solution:

MIR created a targeted promotion that was focused to incentivize the contractor to increase their purchases of specific products during the 4th quarter. To ensure that the distributors had the items in stock for the contractors, there was an added incentive. The end result was exceeding the original projections by 3 times.