• Dan Lucker

How do you Recognize?

The three types of recognition

Employees who feel good about their jobs tend to perform at a higher level.

Clients are more loyal when they feel they are being recognized for the partnership.

Your company can become more successful when you recognize and reward performance that matches your corporate goals. There are three types of recognition that you can use to help your employees reach those goals: day-to-day, informal, and formal.


This type of recognition gives immediate feedback on performance. Some examples of day-to-day recognition include:

  • Saying thank you for a job well done

  • Sending a personal note

  • Small awards can go a long way

Day-to-day recognition provides employees and clients with the immediate feedback they want and helps build an internal culture.


Informal recognition is usually given when employees and clients hit milestones. Some examples of informal recognition include:

  • Thank-you cards

  • Gifts or awards given to staff or client

  • Copying an employee or client on a complimentary email sent to the employees’ supervisor

Buying a team lunch or giving a client a recognition award for hitting a goal is an example of informal recognition.