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  • Writer's pictureDan Lucker

How do you Recognize?

The three types of recognition

Employees who feel good about their jobs tend to perform at a higher level.

Clients are more loyal when they feel they are being recognized for the partnership.

Your company can become more successful when you recognize and reward performance that matches your corporate goals. There are three types of recognition that you can use to help your employees reach those goals: day-to-day, informal, and formal.


This type of recognition gives immediate feedback on performance. Some examples of day-to-day recognition include:

  • Saying thank you for a job well done

  • Sending a personal note

  • Small awards can go a long way

Day-to-day recognition provides employees and clients with the immediate feedback they want and helps build an internal culture.


Informal recognition is usually given when employees and clients hit milestones. Some examples of informal recognition include:

  • Thank-you cards

  • Gifts or awards given to staff or client

  • Copying an employee or client on a complimentary email sent to the employees’ supervisor

Buying a team lunch or giving a client a recognition award for hitting a goal is an example of informal recognition.


Formal recognition is a bit more detailed. You will create a program that has structure and criteria that goes along with your corporate goals. Formal recognition has a nomination and selection process, just like what the Oscars and Grammys do. Then you have a ceremony where your employees or clients are honored in front of their peers. Some examples include:

  • Years of Service

  • Performance Awards

  • Safety Awards

  • Sales Goals

  • Top Performers

Formal recognition is red-carpet style. Formal. Fancy. Big. Typically, it takes place at a company event.

Use these three types of recognition with your employees and clients and watch how they help your company reach your goals. Use the types that work best with your employees and clients, so you have the greatest impact possible. Recognition is just one tool managers must use to build culture in their organization.

Click Here To See our Awards and Recognition Catalog

*Portions of this blog are used with permission from Crystal-D

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